The statistics are disappointing: in 2020, only 13% of employees in Kazakhstan received training or professional development funded by their company.
The reasons are understandable—crises and budget cuts. But for me, the very fact is concerning: most employers either do not offer development opportunities at all or do so only formally. Which means that those who want to grow will sooner or later look for another company.
And that has been the case for at least the past five years.
For Kazakhstan, with its talent shortage, retaining employees is a strategic priority. The solution largely lies in the hands of managers.
If we act as leaders rather than “bosses,” respect people, and provide them with growth and flexibility, they won’t want to leave.
People are the most important asset—but what truly matters is the relationships we build with them.
How to Retain Employees: Tools for Solving the Problem
I am convinced that a good specialist does not always become a good manager. That is exactly why at ERA we believe companies should deliberately develop management skills—from line managers to top executives. In my experience, only a small number of people truly possess natural leadership potential, but this can and should be taught. Emotional intelligence, the ability to give feedback, motivate, and mentor—none of this comes automatically. The difference between a “boss” who pressures people and a leader who develops the team is enormous. When a company invests in its managers, it gains loyal employees and a healthy team climate, which means lower turnover.
Leadership development for managers
Politeness, respect, and transparency are not just nice words in presentations, but the foundation of everyday work. I am convinced that toxic behavior has no place in a team: no shouting, no humiliation, no “emotional confrontations.” A manager should set an example of positive communication and the ability to solve problems constructively. Where there is trust, mistakes are addressed without fear, and everyone’s opinion is heard, people stay for the long term. And today, employees increasingly value a psychologically healthy environment and a reasonable workload more than one-time bonuses.
Building a healthy corporate culture
The pandemic changed the rules of the game: flexible schedules, remote work, or hybrid formats have become the norm. I see that young people in Kazakhstan now expect these conditions. For many, the ability to choose a work format is a key factor in employment. Flexibility also applies to management style: less micromanagement, more focus on results. This strengthens trust and team engagement.
Flexibility and focus on balance
Of course, the financial component matters. If salaries are significantly below market, it’s easier to raise them than to lose people and spend more on hiring later. But it’s not only money that keeps employees. There must be real growth prospects—horizontal moves, career progression, and a clear development plan. If an employee understands they can grow within 2–3 years, they will stay. If not, they will leave for a place where growth is possible.
Competitive compensation and growth
I have seen many times that investing in people always pays off. At ERA, we provide access to training programs, workshops, and courses, and support the desire to learn. When a person sees that a company invests in their development, they respond with loyalty. It’s important not only to offer formal training but also mentorship and knowledge sharing within the team. This reduces the likelihood that someone will look for growth opportunities elsewhere.
Employee training and development
The labor market in Kazakhstan is undergoing significant changes. Talent shortages, high turnover, and shifting employee expectations are forcing companies to rethink their approaches to people management. Today, it is not enough to simply offer a job and a salary—people expect respect, growth opportunities, a healthy work environment, and flexibility.
Regular surveys, open meetings, and honest dialogue—all of this strengthens trust. If a person can speak about a problem and be heard, they won’t accumulate negativity. We use tools to detect signals in time: for example, if an employee hasn’t received a promotion for three consecutive years, the risk of them leaving is higher. Such analytics help us act proactively.
Feedback and employee involvement